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Posts Tagged ‘2016 Success Mindset

Sub-Modalities the Key to Motivation

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The power of imagination has been known for centuries. Every great philosopher has opined about the capacity of man to imagine and create a better world. In fact scientists credit the area of the brain called the pre-frontal cortex (the location that drives imagination) with being one of the most important advantages of human evolution.

Every great athlete and top achiever knows the power of visualization to juice up their neurology and motivation. The unconscious mind closely associated with the right brain does not know the difference between something you imagine and something that is real. That’s right, your brain and all your body mechanisms are easily fooled into thinking of a visual image as being real. To illustrate try the following experiment; visualize cutting a juicy yellow lemon and imagine biting into the meaty part.

If you are like most people, your mouth waters and your lips pucker up in response to the mental exercise. Your body begins a biochemical chain reaction to prepare for and adjust to the spike in citric acid. Every single material invention had its start as an idea in the inventor’s mind. This is why the power to visualize your goals and heart’s desire is so important. This is easy to say but not so easy to do if you never learned how to visualize.

Our mind responds to the input from our five senses. People fall into one of 3 general categories of a preferred or dominant modality, visual, kinesthetic (or feeling), and auditory. In America 60% of the population are visually oriented with 20% auditory and 20% kinesthetic. Visual people have a movie screen in their mind constantly running to process and execute tasks. Research has demonstrated that at times these mechanisms malfunction, especially from major emotional hits in life.

Over the years, I’ve worked with individuals to help them re-calibrate their minds. If you want a quick boost to your motivation let me give you some tips. Imagine you are sitting in your favorite theater and visualize yourself inside the movie screen accomplishing one of your goals. See it from start to finish. Now re-run the exact same movie but now visualize it in I-Max size with surround sound hearing the Rocky theme song. Make the colors very vibrant and sharply in focus. See yourself bigger than life, being congratulated or reaching a milestone that lets you know you succeeded.

These are the sub-modalities or subset of elements of the visual channel of your mind. Learning to run your brain is essential to have sustained and progressive success. If you don’t, by March your new year’s resolution of a new fit physique will be represented in your mind in black and white, out of focus, and about the size of a small TV. Not very motivating and your brain represents that as not being real. The take away is learning to run your brain can have a huge pay off in 2016.


Written by Victor Escalante

January 5, 2016 at 5:14 am

Preparation of Mind a Requiste of Success

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“If you want to be truly successful invest in yourself to get the knowledge you need to find your unique factor. When you find it and focus on it and persevere your success will blossom.” Sydney Madwed

mindAs you peer into the horizon of a new year all kinds of possibilities are there for you to create, grab, or collaborate with others to achieve your heart’s desire. You may be filled with optimism and the drive to make it happen with your New Year’s list of resolutions. What are the odds of you claiming 2016 as your banner year? That number is dependent on your preparation. In general, for the masses less than 10 % can truly claim come December that 2016 was a stellar success.

Continued and long term success does not happen in a vacuum or by accident, it has a definite structure. One of the biggest factors, if not the most important thing, is how you run your brain. Since your mind didn’t come with an owner’s manual, it’s imperative you learn how it works and how to run it like a super computer that it is.

While the masses are addicted to taking selfies and living in a virtual bubble, success is there for the taking of do-ers who are committed to the absolute desire to “go-for-it.” The super achievers have the same drives and desires as the masses, they just happen to have a different playbook and focus to play the game of life. In my experience, they are very discriminating to seek out the knowledge of the difference that makes the difference. In plain English they are after the knowhow of the winning edge. The pursuit of the unfair advantage to succeed effortlessly. Let me illustrate this for you.

Years ago a famous attorney came to me to help him overcome his fears of expanding his practice to other large Texas cities. In his mind he equated expansion to a gamble where he placed all his chips on the table and he stood to lose everything he had, if he failed. He had already hired other consultants to help him and his fears were bigger than any solution he threw at them. In my mind it was a no brainer, he was a self made millionaire with a large war chest to open up a satellite office and be an instant success. This attorney was after that illusive magic bullet to help him beat this fear that had dominated him for 15 years of planning his expansion.

After a major intervention he had clarity and complete congruency to go forward. I traveled to the first target city, San Antonio. I met with all media to create a media plan. I did a market study to identify the major competitors. I located an ideal office space and vendors he would need to launch. The complete playbook was there for him to pull the trigger. Within a couple of weeks I could see this was still too much of a stretch so I told him he needed to open up another office within the same city. The strategy was simple; this would be his pilot launch to learn in his own backyard all the logistical nuances of an expansion.

On the day of the launch we did a radio remote broadcast on a talk show I produced for him. The new office was a runaway success. It was opened in the heart of his largest demographic. New and established clients preferred that office rather than drive across town. In less than a year that office was doing more business than his central office. Jerry valued expert advice paying top dollar for it and running with it. He knew the difference that made the difference. Others who don’t know that they don’t know how to run their brain will not even invest in a book, a seminar, a continued study of how their mind works. They are the masses driven by impulse and controlled by the herd mentality of their social circle.

The take away is, learn to run your brain or pay the price of others running it for you. A successful mindset requires preparation. Preparation requires study and or a coach or mentor. To  your success, happy be-ing and do-ing.

Written by Victor Escalante

January 2, 2016 at 1:26 pm