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The Escalante Report

Preparation of Mind a Requiste of Success

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“If you want to be truly successful invest in yourself to get the knowledge you need to find your unique factor. When you find it and focus on it and persevere your success will blossom.” Sydney Madwed

mindAs you peer into the horizon of a new year all kinds of possibilities are there for you to create, grab, or collaborate with others to achieve your heart’s desire. You may be filled with optimism and the drive to make it happen with your New Year’s list of resolutions. What are the odds of you claiming 2016 as your banner year? That number is dependent on your preparation. In general, for the masses less than 10 % can truly claim come December that 2016 was a stellar success.

Continued and long term success does not happen in a vacuum or by accident, it has a definite structure. One of the biggest factors, if not the most important thing, is how you run your brain. Since your mind didn’t come with an owner’s manual, it’s imperative you learn how it works and how to run it like a super computer that it is.

While the masses are addicted to taking selfies and living in a virtual bubble, success is there for the taking of do-ers who are committed to the absolute desire to “go-for-it.” The super achievers have the same drives and desires as the masses, they just happen to have a different playbook and focus to play the game of life. In my experience, they are very discriminating to seek out the knowledge of the difference that makes the difference. In plain English they are after the knowhow of the winning edge. The pursuit of the unfair advantage to succeed effortlessly. Let me illustrate this for you.

Years ago a famous attorney came to me to help him overcome his fears of expanding his practice to other large Texas cities. In his mind he equated expansion to a gamble where he placed all his chips on the table and he stood to lose everything he had, if he failed. He had already hired other consultants to help him and his fears were bigger than any solution he threw at them. In my mind it was a no brainer, he was a self made millionaire with a large war chest to open up a satellite office and be an instant success. This attorney was after that illusive magic bullet to help him beat this fear that had dominated him for 15 years of planning his expansion.

After a major intervention he had clarity and complete congruency to go forward. I traveled to the first target city, San Antonio. I met with all media to create a media plan. I did a market study to identify the major competitors. I located an ideal office space and vendors he would need to launch. The complete playbook was there for him to pull the trigger. Within a couple of weeks I could see this was still too much of a stretch so I told him he needed to open up another office within the same city. The strategy was simple; this would be his pilot launch to learn in his own backyard all the logistical nuances of an expansion.

On the day of the launch we did a radio remote broadcast on a talk show I produced for him. The new office was a runaway success. It was opened in the heart of his largest demographic. New and established clients preferred that office rather than drive across town. In less than a year that office was doing more business than his central office. Jerry valued expert advice paying top dollar for it and running with it. He knew the difference that made the difference. Others who don’t know that they don’t know how to run their brain will not even invest in a book, a seminar, a continued study of how their mind works. They are the masses driven by impulse and controlled by the herd mentality of their social circle.

The take away is, learn to run your brain or pay the price of others running it for you. A successful mindset requires preparation. Preparation requires study and or a coach or mentor. To  your success, happy be-ing and do-ing.

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Written by Victor Escalante

January 2, 2016 at 1:26 pm

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